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WHAT WE STAND FOR
We sort out what people really need.
That's the whole job. The workshop, the bikes on the floor, the way we listen and talk to you, all of it is built to make that possible, not to get in its way.
- CAM & PAULA ON WHY HEIGHTS EXIST
01 · WHO WE ARE
Built by engineers, for people who take their riding seriously.
Heights Cycling is the road and triathlon performance specialist on Sydney's Northern Beaches, an advisory-led workshop with a curated retail front, not a bike shop in the traditional sense.
We were founded in 2023 by Camilo (Cam) and Paula, two engineers who spent their professional lives in disciplines that demand customer-first thinking: Cam in strategy, marketing, planning, and dealer development in the automotive industry across more than fourteen years, Paula in business development and consulting across more than sixteen.
02 · THE SHOP
Shop 1 / 1 Walsh St, North Narrabeen, NSW, 2101
The workshop sits at the front, in plain view: lit, clean, the bench the first thing a rider encounters. The retail floor is deliberately under-stocked, curated rather than crowded. Riders have repeatedly described the experience as closer to a Formula 1 pit stop than a bike shop; a comparison we didn't invent, and have learned to take seriously.
We sell Bianchi, Pinarello, Wilier and Gusto. We service every road and triathlon brand. We don't sell or service mountain bikes, e-bikes, kids' bikes or commuters, not because they don't matter, but because focus is what makes us good at what we do.
03 · OUR PURPOSE
We believe every cyclist deserves to be understood before they're sold to.
This is the belief Heights Cycling was built on. It works for the marginal-gains competitor who wants to be heard about wattage targets, and for the aspirational enthusiast who wants to be heard about the ride they actually do, not the ride we assume they do. Every interaction here honours this purpose.
04 · HOW WE DO IT
By taking every rider's cycling to new heights through expert advisory, transparent workmanship, and a community that lifts each other up.
04 · OUR VALUES
Five things we hold ourselves to.
i.
Diagnose, don't sell.
We ask and listen before we recommend. We send riders away with no purchase if that's the right answer. Our success is measured in the right outcome for the rider.
ii.
The workshop is the heart of the business.
What we do is more important than what we display. The workbench is visible, the work is explainable, the mechanic is approachable. If a rider can't see what we're doing, we're not doing it well.
iii.
Engineering over guess work.
We come from disciplines where things either work or they don't. We bring that mindset to every fit, every build, every recommendation. Opinions are welcome; data wins.
iv.
Every rider, met where they are.
Every rider gets the same care, the same attention, the same respect. We don't gatekeep. We don't condescend. We don't assume.
v.
The peloton wins together.
We're better because our community is better, and our community is better because we invest in it. We back our clubs, our coaches, our ambassadors, and each other. Nobody drops anyone on a Heights ride.
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